When is a good time to engage Infusion?

We can be engaged at any point along the spectrum of a project, but we do our best work when we are engaged as these situations present themselves, or when these types of questions are being asked within your mission-driven or for-benefit organization:

• New Organization, New Program, or New Offering
  • We’ve started a new organization/product and we need an identity...
    
  • We need to raise “x” dollars for a new initiative and need a campaign...
    
  • We need to raise capital for a building or facility...
• Name Change
  • Our name no longer fits who we are and the work we do...
    
  • Our name has negative connotations or misleads customers...
    
  • We merged...
• Update a Brand
  • We want to reposition and renew our image...
    
  • We no longer have the same focus as when the organization was founded...
    
  • We need to communicate more clearly about who we are...
    
  • We’re going to expand our reach and our brand needs to reflect that...
    
  • No one knows who we are...
    
  • We want to appeal to a new market...
• Revitalize an Identity
  • We look behind the times...
    
  • Our identity does not position us shoulder to shoulder with our competitors...
    
  • We have ten divisions and inconsistent nomenclature...
    
  • I am embarrassed when I give out my business card...
    
  • Everyone recognizes our icon, but admit it – it needs a face-lift...
    
• Need Consistency
  • We do not present a consistent face to our customers...
    
  • We lack visual consistency...
    
  • Our competitors look better than we do...
    
  • All our marketing looks like it comes from different companies...
    
  • Every division does it’s own thing when marketing. This is inefficient, frustrating and not cost-effective...
  • Everyone is reinventing the wheel...
• Organizational Merger
  • We want to send a clear message to our stakeholders that this is a merger of equals...
    
  • We need a new name...
    
  • How do we evaluate our acquisition's brand and fold it into our brand architecture?
    
  • Two industry leaders are merging. How do we manage our new identity?

Does this sound like your organization?
If so, we may be able to help.  The first step is to complete this form and let's setup a time to talk. For us to do our best work, we believe a good fit is essential, so if we can't help you, we'll refer you to someone who can.

• Let's connect...