Leadership

Our team is comprised of talented professionals with decades of highly specialized experience in the alignment of mission-driven and for-benefit enterprises.

Infusion founder and lead strategist, Matt Simpson, leads client engagements and is responsible for all the consulting and planning. Other key members of the Infusion team are account coordinator, Amy Sieve; designer, Heidi Pankewich; and business manager, Bob Bonifield.

Matt Simpson

Matt Simpson

Matt is the founder and lead strategist of Infusion. He speaks regularly at workshops, events, and conferences, helping organizations to align their strategies, platforms, and experiences.

An entrepreneur, Matt has founded multiple organizations, including a successful marketing company and a commercial printing firm. His work as a strategist, creative director, and thought leader have been published in trade magazines, newspapers, and online.

Throughout his career, Matt has worked with over 500 clients, designing or consulting on more than 350 brands. His clients have ranged from the Fortune 100 to "Main Street" startups.

Matt tweets about alignment for mission-driven and for-benefit enterprises @mattdsimpson.

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Amy Sieve

Amy Sieve

Amy is the "client-hub" at Infusion. In her role as Account Coordinator, she works closely with clients on all aspects of project management and resourcing. Amy is the first phone call that most clients make when contacting with Infusion.

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Heidi Pankewich

Heidi Pankewich

Heidi brings structure to the process of crafting expressions and experiences. For the last eight years, Heidi has worked with mission-driven and for-benefit enterprises to craft everything from brandmarks to environments.

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Bob Bonifield

Bob Bonifield

As the business manager for our firm, Bob manages the accounting functions of our practice. He is responsible for all reporting, compliance, and tax issues. Bob spent nearly two decades in the banking sector.

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Supporting Talent

In addition to our core team, we maintain a solid bench of supporting talent, including a number of specialized professional service providers such as CPA's, legal counsel, marketers, developers, writers, public relations consultants, and researchers - who are selectively mixed to perfectly staff each engagement.